A New Year, A New Name






For Immediate Release

February 17th –Winnipeg, MB –In an effort to better represent its membership, Manitoba Pulse Growers Association has adopted a new name and logo. At the 2015 Annual General Meeting held in Winnipeg, MB, Executive Director Francois Labelle announced that going forward the organization will be known as Manitoba Pulse & Soybean Growers (MPSG).

“The idea of including soybeans into our name has long been discussed at the board table. While soybeans are not technically a pulse, they have become a large part of our business through increased acres and sales.” Said Labelle. “In order to properly acknowledge and identify ourselves with other soy organizations, a name change was proposed.”

2014 marked the organization’s 30th anniversary and to represent both the history and the future, the name and logos went through a brand development process.

The new graphic is representative of a bean seed sprouting, indicative of growth. The existing colours of the organization have been maintained to retain continuity between the past and the future.

“Our organization has evolved since its early beginnings in 1984,” says Kyle Friesen, President of MPSG. “We’ve learned to change, grow, and adapt as our industry has changed. The next 30 years will be no different and our new name and logo will help position us for the future.”

MPSG represents nearly 3,000 producers in Manitoba who grow soybeans, edible beans, peas, lentils, chickpeas and faba beans. MPSG’s mission is to provide grower members with production knowledge and market development support, through focused research, advocacy and linkages with industry partners.


Contact Information

Donna Sagin
Director, Communications & Member Relations